The Incorrect Ad Strategy of Monavie

Some leading newspapers correspondent commented on the use of misleading promotional testimonials by MonaVie distributors. In these advertisements where the product was said to prevent and treat a variety of medical conditions. The FDA warned Monavie for claming medicinal results of there products on its Website. FDA also sent a warning notice to the company.       The FDA was ultimately satisfied with the company’s response. In a MonaVie video testimonial by distributor Louis “Lou” B. Niles implied that the product could cure cancer. In this video Niles, who claims in the video to be a doctor and an end-stage cancer specialist, is introduced at the distributor-sponsored meeting by Monavie. , Monavie strategies of promotion should be changed. Well the chief officers are repeatedly saying that it is because its consumers promoting it as magical remedy.