It is Well Worth it to Weed Out the Spam Type Press Release Distribution Services

Journalists opt in to certain press release distribution companies and although the journalist can not be forced to accept a news story, good distribution services gain credibility with the key journalists and this ensures that the odds of a story being told and spread are much higher than with the companies that distribute releases to dead or generic email addresses. Make sure when shopping around for a press release service that you ask which news wire that the submit too and study their list of sources as well. Steer clear from companies whose source lists  contain generic email recipients. Extra time spent on weeding our the spam type services will be well worth it in the long run.